product puffery

product puffery

Англо-русский экономический словарь.

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  • Puffery — Peacock words redirects here. For the Wikipedia policy, see Wikipedia:Manual of Style (words to watch). Puffery as a legal term refers to promotional statements and claims that express subjective rather than objective views, which no reasonable… …   Wikipedia

  • puffery — The practice of exaggerating a product s good points (while avoiding misleading claims) in advertising or other promotional media …   Big dictionary of business and management

  • puffery — / pʌfəri/ noun advertising which praises the product or service being sold in an exaggerated way, without any specific factual data …   Marketing dictionary in english

  • Unique selling proposition — The Unique Selling Proposition (also Unique Selling Point) is a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s. It states that such campaigns made unique… …   Wikipedia

  • Marketing ethics — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Lie — For other uses, see Lie (disambiguation) A lie (also called prevarication, falsehood) is a type of deception in the form of an untruthful statement, especially with the intention to deceive others. To lie is to state something with disregard to… …   Wikipedia

  • Warranty — In commercial and consumer transactions, a warranty is an obligation or guarantee that an article or service sold is as factually stated or legally implied by the seller, and that often provides for a specific remedy such as repair or replacement …   Wikipedia

  • advertising — I (Roget s IV) n. 1. [Calling goods to public attention] Syn. promotion, promoting, publicity, publicizing, circularization, billing, posting, placarding, announcing, displaying, broadcasting, advocacy, Madison Avenue, ballyhooing*, plugging*,… …   English dictionary for students

  • National Advertising Review Council — NARC Type Trade organization Industry Advertising Founded 1971 Headquarters United States Website http://www.NARCpartners.org …   Wikipedia

  • МАРКЕТИНГ — MARKETINGДеятельность, имеющая целью свести между собой продавцов и покупателей. Банки и др. фин. институты используют рекламу в средствах массовой информации в качестве основного средства М. Активно используются в этих целях почтовая переписка и …   Энциклопедия банковского дела и финансов

  • Contract — law …   Wikipedia


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